Upcoming Events:

Global Perspectives on Fastener Supply Chains
Senior Director of Procurement, Wurth Industry USA

With over 15 years of experience in the global fastener industry, Katharina Graener offers a unique perspective on the diversity and dynamics of the worldwide supply chain. As Senior Director of Procurement with Würth Industry USA, she has lived and worked across multiple countries before settling in the U.S. Katharina’s international background has given her a deep appreciation for cultural differences and firsthand insight into the challenges shaping today’s manufacturing. Her ability to turn those experiences into strong, meaningful business relationships makes her an engaging and insightful voice in the industry.
 
Join us for an impactful session with Katharina, as she takes us on a fascinating journey through the world of global supply chains. From Made in America craftsmanship to European precision and the evolving dynamics of Asian suppliers across China, Taiwan, and India, Katharina will share her firsthand experiences visiting facilities and working directly with international manufacturers. WIFI guests will gain valuable insight into:
 
•    Global sourcing strategies and how they differ from region to region
•    What makes a supplier unique - in America, Europe, or Asia
•    External forces shaping fastener supply chains, such as the subcontractor ecosystem, raw material access, and regulations
•    Why supplier development and strong relationships are critical for a global strategy
 
Whether you’re involved in purchasing, distribution, or manufacturing, this session will broaden your understanding of the fastener industry’s global landscape and provide practical takeaways to apply in your own business.

Thursday, November 13th, 2:00 - 3:00 pm CT





Past Events:

From Pun to Purchasing with Betsy Troyer
Director of Sales Support & Communications, Wurth Industry USA

With a passion for storytelling and a sharp eye for strategy, Betsy Troyer brings over a decade of experience turning complex B2B messaging into memorable, sales-driven campaigns. As Director of Sales Support & Communications at Würth Industry USA she’s built a reputation for blending wit with purpose — using humor and creativity to help sales teams break through the noise and start meaningful conversations.

In her discussion, “From Pun to Purchase Order: How Creative Campaigns Help Sales Start the Conversation,” Betsy will pull back the curtain on some of her most effective (and punniest) marketing initiatives. She’ll explore why a well-placed joke can open doors, how to match tone to audience, and what happens when humor hits—or misses—the mark. Expect real-world examples, practical takeaways, and proof that creativity and substance go hand in hand.

Thursday, July 10th, 2:00 - 3:00 pm CT