Join us on for an exciting session -

From Pun to Purchasing with Betsy Troyer
Director of Sales Support & Communications, Wurth Industry USA

With a passion for storytelling and a sharp eye for strategy, Betsy Troyer brings over a decade of experience turning complex B2B messaging into memorable, sales-driven campaigns. As Director of Sales Support & Communications at Würth Industry USA she’s built a reputation for blending wit with purpose — using humor and creativity to help sales teams break through the noise and start meaningful conversations.

In her discussion, “From Pun to Purchase Order: How Creative Campaigns Help Sales Start the Conversation,” Betsy will pull back the curtain on some of her most effective (and punniest) marketing initiatives. She’ll explore why a well-placed joke can open doors, how to match tone to audience, and what happens when humor hits—or misses—the mark. Expect real-world examples, practical takeaways, and proof that creativity and substance go hand in hand.

Thursday, July 10th, 2:00 - 3:00 pm CT